Because the film coincided with the launch of the timepieces, fans of the film were immediately able to engage with a product that played a large role in the action-packed film. While films like No Time to Die were delayed and pushed back, leading to the watch to be well introduced before the film was released, Nolan refused to delay Tenet – a decision Vivian notes helped with the sale of the watches. And it was an amazing success.”Īnother strong seller in 2020 was their second collaboration with Christopher Nolan and his film Tenet. “With or without the pandemic, it had to go live and to be in the market. “To celebrate this 50th anniversary, we produced the new PSR in 2020,” Vivian explained. While some may have delayed novelties, Hamilton felt that a particular anniversary launch was too important to be pushed back: the Hamilton PSR, a revival of the revolutionary Pulsar watch introduced in 1970. Hamilton CEO Vivian Stauffer (right) wearing a limited edition Hamilton PSR PVD Gold What was the bestseller of 2020, and the current bestseller of 2021 so far?Īs was the case with many watch brands, Vivian noted that the pandemic posed many challenges for their planned release schedule. Here are some of the key takeaways from our discussion. While there was a jam-packed itinerary surrounding the event, I got the chance to sit down with Hamilton CEO Vivian Stauffer to chat about Hamilton products and philosophy. Last weekend, the watch and filmmaking industries came together for the Hamilton Behind The Camera Awards – a ceremony which celebrates the often unsung achievements of those behind the camera and their crucial contributions to the art of storytelling.
I/trending 6612 Talking sales and product philosophy with Hamilton CEO Vivian Stauffer Zach Blass
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